It's not just the beer...

...it's also how good you look while drinking that beer, which has a lot to do with the fine glassware used. The breweries would probably love us to be convinced that we need a different glass for every single beer, but there are some general principles that aren't bad to observe, and the Boston Globe summarizes them here. I'm a particular fan of the wheat beer glasses, which look especially good when the beer has been poured properly with a nice big head. I'm not sure, though, that I agree with the characterization of Jever as an artisanal beer; it's a big brewery that's part of a massive conglomerate.